The term "innovation" derives from the Latin innovatus word. Despite its widespread use, the term "innovation" usually means creating better, more effective products, processes, technologies or ideas that are accepted by markets, governments and the public.
The invention is a breakthrough tool, method, composition or process that is unusual. Creativity is the emergence of an idea that is new to you. Innovation is the creation of a new creative idea and transformation.

• Innovation is not complete until its reflected in financial results.
• Innovation allows you to be offensive, not defensive.
• Commodification pulls prices down; Differentiation through innovation brings an increase in profit margin.

 

What does KARUNA do?
Innovation (an influencing difference) can be anywhere in an organization. We create the processes, environment, systematic approach and strategies necessary for its emergence and we support it with innovative techniques to think innovatively within the company.

"An innovation that does not take into account the customer is meaningless; This is not even an innovation."
(Jeff Immelt, CEO of GE)